Case Study: Fund Texas Choice Responsive Web Redesign

Fund Texas Choice is a local Austin non-profit created to inform users on the freedom of choice and provide abortion resources. Our team observed that their website lacks cohesive structure and important content. To solve these issues, we wanted to redesign their website to make it approachable, yet informative–adding important information on resources and events, as well as improving overall aesthetic so as to encourage more engagement and support for the cause.

Technology
Google Suite, Miro, Figma, InVision, Trello, Slack, Adobe Photoshop

Timeline
2 weeks

Role
Project Manager

Date Completed
September 2022

Design Thinking Process Deliverables

01


Empathize

Proto Persona / Competitor Analysis / Heuristic Evaluation / User Surveys / User & Stakeholder Interviews / Affinity Diagram / Empathy Map / User Personas

02


Define

User Insight / Problem Statement / Value Proposition Statement

03


Ideate

UX Scenario / Storyboard / Feature Prioritization Matrix / User Flow / Card Sorting / Sitemap / Wireframes / UI Style Moodboard

04


Prototype

UI Style Tile & Guide / Low & Mid Fidelity Prototypes / Desktop & Mobile Hi-Fidelity Prototypes

05


Test

User Testing Plans / Initial Usability Testing / Low & Mid Fidelity Usability Testing / Color Accessibility Testing / Hi-Fidelity A/B Testing

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