


Case Study: Fund Texas Choice Responsive Web Redesign
Fund Texas Choice is a local Austin non-profit created to inform users on the freedom of choice and provide abortion resources. Our team observed that their website lacks cohesive structure and important content. To solve these issues, we wanted to redesign their website to make it approachable, yet informative–adding important information on resources and events, as well as improving overall aesthetic so as to encourage more engagement and support for the cause.
Technology
Google Suite, Miro, Figma, InVision, Trello, Slack, Adobe Photoshop
Timeline
2 weeks
Role
Project Manager
Date Completed
September 2022
01
Proto Persona / Competitor Analysis / Heuristic Evaluation / User Surveys / User & Stakeholder Interviews / Affinity Diagram / Empathy Map / User Personas
02
User Insight / Problem Statement / Value Proposition Statement
03
UX Scenario / Storyboard / Feature Prioritization Matrix / User Flow / Card Sorting / Sitemap / Wireframes / UI Style Moodboard
04
UI Style Tile & Guide / Low & Mid Fidelity Prototypes / Desktop & Mobile Hi-Fidelity Prototypes
05
User Testing Plans / Initial Usability Testing / Low & Mid Fidelity Usability Testing / Color Accessibility Testing / Hi-Fidelity A/B Testing